Disha Patani birthday: Ads and endorsements of India's 'National Crush'

The actor who turns 31 today has represented a gamut of Indian brands from beverages to lifestyle tech
Disha Patani
Disha Patani 13/06/2023

Model and actor Disha Patani, who blazed into the scene with a memorable role in the MS Dhoni biopic, celebrates her 31st birthday today. Dubbed the “National Crush of India”, Patani is known for her love of fitness, her unique sporty-yet-chic style and her massive fan following.

Given the sway Patani holds over the audience and her thriving social media presence, she is also the blue-eyed girl of brands.

Besides appearing in a bunch of films, Patani endorsed many big brands. On her birthday, e4m looks back at her brand journey and the ads she has starred in

In September 2021, mobile accessories brand Ambrane signed Disha Patani as the face of the brand. Patani appeared in many ad campaigns of the Ambrane in the last couple of years. 

Footwear brand Bata roped in Patani as a brand ambassador in February 2022. Almost two months ago, Bata India unveiled its latest 24x7 Glam Collection with a campaign film featuring Patani.

Calvin Klein

The US-based innerwear brand Calvin Klein has a strong association with the actor, who is known for her love of CK. Patani has often endorsed its products on her social media pages. CK even roped her in for its Mumbai collection.

Dabur Gulabari. 

Almost two years ago, Dabur India Ltd announced Patani as the new face of its natural rose-based Skin Care brand Dabur Gulabari. As the new brand ambassador for Dabur Gulabari, Disha appeared in multiple campaigns in the last couple of years.


In December 2022, Hershey India roped in Disha Patani as a brand ambassador for SOFIT. Patani joined the SOFIT family alongside John Abraham who was associated with the brand for over 7 years. Disha and John are endorsers of healthy living and their shared values towards health and fitness resonate with the brand’s core message --‘Fit is Fab’.

Joy Personal Care

In March 2023, Joy Personal Care announced actress Patani as an ambassador for its sunscreen category in India. A campaign introducing Disha and the new product range was live across digital and social media platforms.  

Patani was featured in a campaign aimed at promoting awareness for Joy's newly launched product range.


In 2021, Myntra unveiled a new campaign for ‘Myntra Beauty’ featuring Patani. She was also the brand ambassador for Myntra’s Beauty segment for two years.   


Patani was the face of the brand in 2018 and she appeared in many campaigns in the last two to four years. Patani was the first celebrity endorser to be associated with the range that was launched in October 2016. 


Actor Tiger Shroff and Disha Patani were the brand ambassadors of Pepsi in 2020. Patani was featured in many campaigns after signing the deal with Pepsi.Wow Skin Science

A year ago, in WOW Skin Science’s film, Disha Patani influenced consumers to listen to nature. TVC showed how consumers rely on experts for their haircare routine, often turning a blind eye to the harsh chemicals those products might contain.

Xiaomi India

Recently, smartphone company Xiaomi India roped in Patani as the brand ambassador for its range of audio and mobile accessories. On her birthday, the Redmi Buds 4 Active marks the first campaign as part of her association with Xiaomi India. The actor will be seen performing audacious stunts in the new campaign for the Redmi Buds 4 Active, the ultimate wireless earphone offering exceptional audio immersion

Apart from appearing in beauty and tech brands, Patani also appeared in Fossil India, Aurelia, Portico New York, Westin Hotels and Resorts, ASUS, Pond’s, Aircel, Cadbury,  MAC Cosmetics, Priyagold Hunk and Imperial Blue and PUMA.

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